If we’re being honest, the Seahawks didn’t display the worst decision-making ability on Super Bowl Sunday. Of course, I’m referring to the always-anticipated commercial spate which, for the most part, came off like a series of farts in church. Really, Nationwide: using the image of a dead kid?! I love things done in poor taste, but eww. That Mercedes-Benz “Tortoise vs. Hare” spot? A tired rehash of a concept that’s not very clever to begin with. Even a commercial that showed promise, like the Katie Couric/Bryant Gumbel BMW one, fizzled into a series of lame jokes once action shifted to the car. Well, after my jubilation over the Patriots winning subsided, my creative juices began flowing: what would make a great Super Bowl ad? After spending literally minutes mining 35 years of commercial history permanently seared into my mind, I hit upon something. Remember those IBM commercials from the 1980s when they gathered the cast of M*A*S*H and transported them to a modern office environment to hock computers? Of course you don’t. You’re probably a human with a normally functioning brain. Check a couple out here: https://www.youtube.com/watch?v=xwUtR-mZa0o (this electronic mail thing looks intriguing!). It was a stroke of advertising genius: taking the cast of an iconic television series and allowing us to see them in a completely different light. While none of the spots will go into the Comedy Hall of Fame, who cares? It was Colonel Potter and Radar (or Harry Morgan and Gary Burghoff, if you want to get nitpicky) extolling the virtues of the latest (as it were) solutions for business! I think IBM should go back to the well one more time and enlist the gang from Sons of Anarchy. Would there be anything cooler than having SAMCRO trade in the leathers for suits and ties and contemplate cloud security instead of how to eliminate the Chinese gang? They could mix it up… make Juice the boss, with Jax, Chibs and company his underlings. And Clay, Tara, and the rest of the “eliminated” characters live! Okay, so maybe the actors wouldn’t be playing the characters they made famous, but it’s all about perception. And, when you take into account the sex symbol status and “guy worship” factor of SOA, many of the key demographics are covered. It’s obviously a big “get” when Capital One can lure Samuel L. Jackson to shill credit cards or when Gene Hackman lends his pipes to Home Depot. But to get a large portion of a hit show’s cast? That’s truly impressive. Plus, this would be a great nod to IBM’s heritage. And if the SOA crew is unavailable, maybe Big Blue can see try to grab some cast members of The Sopranos.